As we have entered 2024, a lot of things including packaging trends have changed. These days people do not just pay attention to the type the product that they buy but also to the type of packaging they come in. With the emergence of the awareness of eco-conscious consumers, a lot of bakers and confectioners have shifted to biodegradable and compostable packaging. This green wave is one of the latest and essential demands regarding bakery packaging. In this article, you will learn about some of the top packaging trends in 2024.
Why Packaging Is Important in the Bakery Industry?
The importance of packaging for bakery goods cannot be overemphasized. Buyers perceive your business based on how you house them in beautiful boxes. Quality bakery packaging not only just keeps the contents safe from contaminants such as dust and microbes but also guarantees increased shelf life. In addition to that, it can visibly increase the customer experience if it is tailored to the needs of the target audience.
While manufacturing customized bakery boxes, you should design them in a way that increases the worth of your products. For that, the text and designs should be according to your brand image. The branding elements you incorporate into the packaging should communicate your brand story and vision.
The Materials You Should Consider for Bakery Boxes
Custom packaging fulfills many roles as it is not just about the protection and safety of the products. There are other factors besides that which are crucial in deciding what trends will be trending. In a nutshell, the way the customers interact with our bakery goods decides what components are important.
As soon as a product is baked, it needs to be preserved. The deterioration in the moisture, appearance, or freshness can result in the loss of customers. While selecting the packaging material for the bakery products there are critical aspects that need to be considered. They include:
- The physical form of the product
- Product reactivity/ stability
- Ability to withstand atmosphere extremes
- Environmental factors (oxygen, pH, light, temperature, water, etc.)
Paper Based Packaging
Paper-based packaging is the key in the world of bakery. Most of the bakery packaging is made from paper. It is a sustainable packaging solution and also ensures the optimal safeguarding of fragile products. Pastries, cupcakes, and pieces of bread are usually wrapped in paper-made boxes. Kraft has its distinguishable characteristics. The bakery boxes made of it can be tailored to a variety of specifications and requirements.
One of the reasons why kraft boxes are popular in the bakery is because they are robust and comply with sustainability practices as well.
Corrugated and Biodegradable Cardboard
Corrugated is a triple-layered material that is the second most preferred choice of the sellers. Their structure is so well-built that it supports the goods through the entire delivery process. The mid layer, also known as the flute, is resistant to shock and temperature extremes. For example, if you are using a customized corrugated box for delivering a cake to your loved one, it will reach them at the perfect time.
Bioplastics
As an alternative to regular plastic, bioplastics are used for bakery boxes. They are manufactured from natural elements such as sugarcane and cornstarch. The rise in bioplastics packaging materials is proof that more and more people are now evolving to eco-consciousness.
Oil and Moisture Resistant Papers
For greasy bakery products such as parties and sandwiches, papers with special coatings are the best. This type of wrapping maintains the integrity of the products and their quality. These specialty-coated papers demonstrate the versatility and adaptability required in bakery packaging, ensuring the best possible presentation while preserving food integrity.
Popular Trends in Bakery Packaging
Aesthetics and Elegance
Paying attention to how your packaging appears is one of the best and most crucial trends in 2024. Many individuals enjoy buying bakery products as gifts. They are seeking elegant and sophisticated designs.
Creating an air of elegance in your bakery packaging will also help you build a stronger brand image. Especially if you’re selling sweets, confectionery, or chocolate. The lavish and stylish packaging will attract more customers, improve brand awareness and image, and, most importantly, provide proof of the product’s superior quality.
Sustainability
It is no surprise that sustainable packaging is one of the most popular ideas for 2024. More than 80% of buyers consider the sustainability of bakery packaging when shopping. As a result, selecting an environmentally friendly box or packet is critical for maintaining a positive brand image.
There is a wide range of eco-friendly solutions for bakery packaging. For example, you can switch from plastic to biodegradable and recyclable materials such as hemp, cardboard, or Kraft paper. They can be readily customized with numerous patterns and colors. You can also invest in eco-ink produced from soy or plant stuff, as well as embrace paper wrapping.
Simplistic Design
A simple design with monotone colors and designs always stands out. Minimalism is the popular bakery packaging trend that most sellers ignore. However, they are more liked by modern-day consumers. Quality is not always about intricate design, minimalism can make a huge difference.
Die-cut Designs and Enticing Colors
Die-cut designs with enticing colors are one of the packaging trends that cannot be overlooked. It may sound simple, but these features do make a considerable difference in accentuating your products. The beautiful display of the transparent window allows the customers to peek into the boxes before buying.
Concluding Thoughts
Just like any other, being relevant in the bakery packaging is very important. It can help you attract more customers to craft your boxes in a way that stands out from the competition.
